BIO
DCCX - Chief Executive Officer

Founder with a history of C-level experience in tourism, events, transportation, and the cannabis industry. A professional entrepreneur with a Bachelor of Arts (B.A.) focused in Communication and Media Studies from California State University San Marcos.
I have over 20 years of sales experience and over 10 years of senior level management experience. My sales and management experience spans the globe managing companies from start-up to 50+ in places like Guam, Prague, San Diego, and San Francisco.
I have established myself in San Francisco over the last 10 years as a well connected cannabis consultant. In San Francisco I successfully designed and opened one of the first equity cannabis Retail and smoke lounge licenses in the Bayview, a historically black neighborhood. In order to apply for this location in San Francisco, I had to help create a lobbying group called the San Francisco Cannabis Retailers Alliance (SFCRA) to change the 1000ft buffer from schools to 600ft. I am still a Board member and Treasurer of the SFCRA which keeps me up to date on cannabis policy. Also, over the years I have worked in METRIC more than most. I have experience with METRIC from the Cultivation, Distribution, and retail logins. I have managed and developed SOP’s for cannabis Distribution, Manufacturing, and Retail companies in both San Francisco and Oakland.
I love operations because I love to problem solve. I have created the operational foundation to some of the most popular companies in the game like Eaze, and Flower Company. Also I am a Founder of the Original Equity Group that helped create the Equity program in SF. I am now offering consulting services itemized below.
Professional Cannabis Services
$120 an Hour Services
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Free 15min consultation
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Help filling out applications for both local and state cannabis licences
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Brand collabs
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Brand development and marketing
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SEO optimization
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Design of floor plan and SOP's
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Design and develop S.F. smoke lounge
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Operation management restructuring and implementation
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Developed eCommerce website
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Developed in house POS system for Retail store with full analytic dashboards
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Product Photography
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Integrated software stack with API’s to create an app-like experience.
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Build a feature-rich "White label" branded app. The app allows users to store common-used routes/locations. The app facilitates payments using Crypto, (Debit) Cashless ATM.
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Perform user research using software based analysis focusing on user experience and functionality.
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Develop U/X face lift
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Equity applicant liaison: Helping to find or work with an Equity applicant