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DCCX - Chief Executive Officer


Founder with a history of C-level experience in tourism, events, transportation, and the cannabis industry. A  professional entrepreneur with a Bachelor of Arts (B.A.) focused in Communication and Media Studies from California State University San Marcos. 

I have over 20 years of sales experience and over 10 years of senior level management experience.  My sales and management experience spans the globe managing companies from start-up to 50+ in places like Guam, Prague, San Diego, and San Francisco.  

I have established myself in San Francisco over the last 10 years as a well connected cannabis consultant.  In San Francisco I successfully designed and opened one of the first equity cannabis Retail and smoke lounge licenses in the Bayview, a historically black neighborhood.   In order to apply for this location in San Francisco,  I had to help create a lobbying group called the San Francisco Cannabis Retailers Alliance (SFCRA) to change the 1000ft buffer from schools to 600ft.  I am still a Board member and Treasurer of the SFCRA which keeps me up to date on cannabis policy. Also, over the years I have worked in METRIC more than most.  I have experience with METRIC from the Cultivation, Distribution, and retail logins.  I have managed and developed SOP’s for cannabis Distribution, Manufacturing, and Retail companies in both San Francisco and Oakland.  

I love operations because I love to problem solve.  I have created the operational foundation to some of the most popular companies in the game like Eaze, and Flower Company.  Also I am a Founder of the Original Equity Group that helped create the Equity program in SF.  I am now offering consulting services itemized below. 

Professional Cannabis Services

$120 an Hour Services

  • Free 15min consultation

  • Help filling out applications for both local and state cannabis licences

  • Brand collabs 

  • Brand development and marketing

  • SEO optimization

  • Design of floor plan and SOP's

  • Design and develop S.F. smoke lounge

  • Operation management restructuring and implementation 

  • Developed eCommerce website

  • Developed in house POS system for Retail store with full analytic dashboards

  • Product Photography

  • Integrated software stack with API’s to create an app-like experience.

  • Build a feature-rich "White label" branded app.  The app allows users to store common-used routes/locations. The app facilitates payments using Crypto, (Debit) Cashless ATM.

  • Perform user research using software based analysis focusing on user experience and functionality.

  • Develop U/X face lift 

  • Equity applicant liaison:  Helping to find or work with an Equity applicant

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